About us

We Build World-Class Fitness Brands with Future-Oriented Strategies

About G.O.A.L. Consultancy
At the intersection of health, fitness, and strategic business development, G.O.A.L. Consultancy specializes in transforming fitness studios, gyms, wellness centers, and health-driven enterprises into world-class brands. We take a deep dive into your business to unlock its full potential, delivering strategies that guarantee sustainable growth, market leadership, and exceptional client engagement.

Who Are We

G.O.A.L. Consultancy transforms health and fitness businesses into industry leaders. We specialize in creating future-proof strategies based on our Five Pillars of Health—Nutrition, Movement, Knowledge, Mindset, and Environment. By combining innovative branding with industry insights, we position your brand for sustained growth and market leadership. Our approach ensures your business stays relevant, competitive, and ready to lead in the evolving health and fitness landscape.

Our Approach
Our consultancy is guided by a deep commitment to results. We don’t just advise; we partner with our clients to develop actionable, future-proof strategies grounded in the Five Pillars of Health. Each pillar—Nutrition, Movement, Knowledge, Mindset, and Environment—is integrated into your business model to ensure comprehensive success.

Meet the Team

At G.O.A.L. Consultancy, we believe that success is built through collaboration and diverse expertise. Our team is driven by a shared commitment to innovation, strategic thinking, and delivering exceptional value to our clients. Together, we bring global perspectives, deep industry knowledge, and a passion for transforming health and fitness brands into market leaders.

Founder & Chief Brand Officer

Mika Kunne

Mika Kunne is the Founder and Chief Brand Officer of G.O.A.L. Consultancy, where he pioneered the Five Pillars of Health philosophy, specializing in brand strategy for the health and fitness industry. With a Bachelor of Business Administration in International Business, Mika has gained extensive global experience working across South Korea, Japan, Dubai, and the Netherlands. His expertise spans brand development, cross-cultural communication, and strategic business growth. Mika is dedicated to building impactful brands that align with the Five Pillars of Health, driving meaningful, sustainable success in the modern fitness landscape.