Concept Projects
We craft unique brand identities from the ground up—building your business DNA into a powerful, lasting presence in the health and fitness world.
Our Concept Projects demonstrate what we are capable of and how we integrate the Five Pillars of Health with our strategic, holistic brand-building expertise. These projects showcase innovative solutions for health and fitness enterprises in diverse global markets. Explore how we develop strong brand identities, design functional spaces, and create compelling narratives tailored for each unique market.
Click on each logo to dive into our simulated case studies and experience our approach firsthand.
Original Dumbbell Gym
オリジナルダンベルジム
Tokyo, Japan
東京、日本
Original Dumbbell Gym isn’t just another gym; it's a holistic health haven nestled in Tokyo's Akasaka district. Designed for those with serious fitness goals, it offers a comprehensive approach that merges cutting-edge equipment, top-tier personal training, and a rich schedule of seminars and workshops. Beyond physical fitness, the gym incorporates the Five Pillars of Health—Movement, Nutrition, Knowledge, Mindset, and Social Connections—to foster an all-encompassing approach to wellness. Whether it's breaking through training plateaus, attending mindset seminars, or enjoying a post-workout meal at the in-house nutrition bar, members experience fitness as a lifestyle, not just a routine.
This concept project focuses on our Brand Identity Development and Space Architecture services.
Fusion Fit
Dubai, the United Arab Emirates
Fusion Fit is a premium wellness institute located in Dubai, offering a bespoke health and fitness experience unlike any other. Blending the Five Pillars of Health with luxury services, the institute caters to high-net-worth individuals seeking to optimize their well-being. From 1-on-1 sessions with expert personal trainers and nutritionists to lifestyle coaching and private consultations with sports psychiatrists, Fusion Fit provides world-class facilities for all aspects of health. Located on Bluewaters Island, the center is designed for those who value a personalized and sophisticated approach to achieving optimal health, with views of the city skyline and Arabian Gulf as a stunning backdrop.
This concept project showcases our Brand Identity Development service.
La Méditerranée en Forme
Nice, France
La Méditerranée en Forme brings the authentic flavors and active lifestyle of the Côte d'Azur to life. Situated in a historic venue near Nice's coast, the sports bar combines traditional Mediterranean cuisine with an array of outdoor and water-based activities. With a menu of seasonal dishes and locally-sourced ingredients, the restaurant offers nutritious, flavorful meals that celebrate the region's culinary heritage. La Méditerranée en Forme also organizes diverse events such as hiking, kayaking, and yoga workshops to promote well-being and community. Perfect for locals and tourists alike, it’s a place where healthy living and social connection come together in the true spirit of the Mediterranean.
This concept project showcases our Brand Identity Development and Content Strategy & Storytelling services.