Concepts & Case Studies
We craft unique brand identities from the ground up—building your business DNA into a powerful, lasting presence in the health and fitness world.
Our Concepts & Case Studies illustrates both foundational projects that laid the groundwork for G.O.A.L. Consultancy and innovative concept projects. These projects demonstrate our expertise in integrating the Five Pillars of Health with strategic, holistic brand-building. We showcase innovative solutions for health and fitness enterprises across diverse global markets, highlighting our capability to develop strong brand identities, design functional spaces, and create compelling narratives.
Click on each logo to explore our case studies and concept projects, and experience our approach firsthand.
Case Studies
Gym of Athletics & Life
Utrecht, the Netherlands
The Gym of Athletics & Life project functioned as a precursor to what G.O.A.L. Consultancy is today. We started off as a state-of-the-art fitness center envisioned in the heart of Utrecht’s bustling Hoog Catharijne Mall. This ambitious project was designed to deliver an unparalleled health and wellness experience, centered around our Five Pillars of Health.
Concept Projects
Original Dumbbell Gym
オリジナルダンベルジム
Tokyo, Japan
東京、日本
Original Dumbbell Gym isn’t just another gym; it's a holistic health haven nestled in Tokyo's Akasaka district. Designed for those with serious fitness goals, it offers a comprehensive approach that merges cutting-edge equipment, top-tier personal training, and a rich schedule of seminars and workshops.
Fusion Fit
Dubai, the United Arab Emirates
Fusion Fit is a premium wellness institute located in Dubai, offering a bespoke health and fitness experience unlike any other. Blending the Five Pillars of Health with luxury services, the institute caters to high-net-worth individuals seeking to optimize their well-being.
La Méditerranée en Forme
Nice, France
La Méditerranée en Forme brings the authentic flavors and active lifestyle of the Côte d'Azur to life. Situated in a historic venue near Nice's coast, the sports bar combines traditional Mediterranean cuisine with an array of outdoor and water-based activities. With a menu of seasonal dishes and locally-sourced ingredients, the restaurant offers nutritious, flavorful meals that celebrate the region's culinary heritage.
